Marketing Emails Q2 2022

Challenge

Working within budget constraints, our team found the most efficient way to activate on our lapsed and lead customer bases was through email. These emails targeted both of these customer segments as well as existing customers to build consumer confidence in the brand holistically.

Solutions

By using our email channels as both a marketing devise to communicate what meals were on customers’ menus week-over-week AND as an educational tool, our team was able to increase CTR’s incrementally. This growth speaks to both the trust and growth between our chefs, our organization, and our customers.

Project Duration:
April 1st - June 30th , 2022

My Role: 
Lead Designer

Tools Used:
Google Meet, Google Sheets, Figma, Iterable (Building/Sending Tool)

Responsibilities: 
Wireframing, High Fidelity Design

Team Members

Chelsy Da Costa
(Lifecycle Marketing Manager)
Jan Newberry (Copy/Content)
Marissa Sherman (Content)
Catherine Guarnieri (Director/Content)