Oktoberfest | Hoplark Can Wrap

Project Overview

Hoplark is an alcohol alternative beverage company creating carbonated teas with hops. Each month, they release a limited edition flavor and can design under the ‘Hop Tea’ imprint. Oktoberfest was released October 2023.

Challenge
Create a compelling illustration that highlights this month’s ingredients that fits within regulatory guidelines and contains the standard brand elements of Hoplark.

Solution
Working with my AD, I created a series of layers of German inspired imagery intertwined with the Hoplark logo (variant created by Kali Gregan). Colors were selected based on the botanical references as well as Oktoberfest’s of the years prior.

Role
Illustrator

Client
Hoplark

Tools Used
Photoshop (Design)
Procreate (Design)

Print Method
Label Printing (Client Managed)

Team Members

Kali Gregan (Art Director)