Mealogic Brand Design
Challenge
Create a new brand identity to be used for marketing and sales purposes. This brand should represent the proprietary operations and technologies of a legacy prepared meal delivery service and speak as a subject matter expert.
Process
Create a competitive analysis of other brands speaking to a similar audience
Document the general web experience to understand similarities in the visual language of these north-star brands
Develop mood-boards and word lists associated with the vision of how the brand should speak to target audiences
Sketch out ideas for logo marks based on this research
Bring sketches into Figma/Illustrator to begin refinement
Identify color palettes that both fit into and challenge conventional designs already in the space
Develop a deck to share out concepts around voice/tone, visual directions and 3-5 logo marks with stakeholders
Document stakeholder feedback and refine concepts
Re-share brand selections along with typography parings, colors, and iconography
Finalize project deliverables and stand up social media profiles and a landing page
Solution
Mealogic was created as a launching pad for partnering businesses. It’s intended to uplift and empower brands focus on general health and wellness to offer their customers fresh prepared meals via co-brands or white-labelling the products. The creation of the Mealogic Brand Identity allowed for the subsequent creation of pitch decks, one pages, business cards, sales collateral and much more!
Team Members
Marissa Sherman (Associate Brand Dir.)
Michelle Park
(Chief Marketing Officer)
Catherine Guarnieri
(Dir. Growth Marketing)
My Role:
Principle Designer and Creative Lead
Tools Used:
Google Meet, Figma, Illustrator, Photoshop
Responsibilities:
Concepting/Ideation, Mocking, Low Fidelity Design, High Fidelity Design, Implimentation
